AI-powered search and generative answer engines have become the first place people turn when looking for products, services or advice. Studies show that around half of consumers already use AI search tools, and spending on AI-driven search ads and optimisation is growing rapidly. Traffic from AI search platforms often converts much better than visits from traditional search, sometimes by more than four times, because people arrive after asking a specific question and are ready to act.
For brands, this shift means your expertise must be cited directly inside AI-generated answers, not just appear as a traditional link in a search engine results page. A GEO audit identifies where your brand is mentioned (and where it is absent) in generative assistants such as ChatGPT, Google’s AI Overviews or Copilot. It highlights gaps in your content, structured data and reputation that could prevent large language models from choosing you as a reliable source.
Why invest in a GEO audit?
- Protect your visibility: Many businesses worry about losing organic visibility as AI assistants become more popular. A structured audit helps ensure that AI models can find, understand and cite your content so you remain discoverable.
- Capture high-intent traffic: Visitors who arrive via generative search have a clear question in mind and often convert at much higher rates than those from conventional search.
- Understand your competitive landscape: The audit shows how often competitors are mentioned in AI answers and where you can gain ground.
- Make data-driven decisions: We look at citation frequency, sentiment in AI-generated answers and revenue attributable to AI referrals to guide your strategy.
What our GEO audit covers
- Discovery and citation mapping: We analyse where your brand appears in AI-generated results across major engines and chatbots.
- Content optimisation for AI: We make sure your pages address the questions people ask assistants like ChatGPT and provide clear, up-to-date information.
- Schema markup and structured data: We assess and improve your use of structured data such as product, FAQ and organisation schema to help AI models interpret your content.
- Technical SEO for AI crawlers: We examine crawlability, indexation and performance to ensure AI engines can retrieve and cite your pages.
- Entity optimisation: We verify that your brand and key topics are defined consistently across trusted sources, increasing the likelihood that models will ground their answers in your expertise.
- AI-focused backlink strategy: We identify opportunities to earn citations from publications and databases that contribute to AI training.
- Performance tracking: After implementing recommendations, we monitor changes in citation frequency, traffic and conversions from AI search so you can see the impact.
Getting Started
Generative engine optimisation is a new field, but adoption is accelerating as platforms like Google and ChatGPT integrate these features. An initial GEO audit provides a clear roadmap so you can prioritise actions with the highest impact. If you’re ready to ensure that ChatGPT, Google AI Overviews, Copilot and similar assistants recommend your brand, get in touch with our team and we’ll tailor an analysis that fits your goals.
AEO Audit – AI Mode & AI Overviews Optimization
AI-powered search has changed how users discover brands. With Google’s AI Overviews, AI Mode, Perplexity and other assistants becoming core decision tools for millions of people, your content needs to be understood at an entity level — not just indexed.
An AEO Audit (Answer Engine Optimization) evaluates how well your website and brand perform in AI-generated answers. We analyse how your pages, entities, attributes, and structured data are interpreted by AI systems, ensuring your brand is included and cited in AI Overviews and conversational search results.
You’ll see how clearly search agents understand your business, which queries trigger your presence (or don’t), what entities you own, and how competitors appear in AI-generated summaries.
This audit highlights gaps in your semantic structure, missing relationships, unoptimized schema, weak brand signals, and the areas where AI systems struggle to extract authoritative, factual information about your business.
If your brand is not appearing in AI Overviews today, you’re invisible in the fastest-growing discovery channel. With a precise AEO evaluation, we ensure your site becomes “AI-indexable” and ready for the future of search.
Get in touch with our AEO specialists and start shaping how AI platforms present your business.
